now for some camera whimsy apps

Posted on April 29th, 2011

It’s really not enough any more to just point and shoot? It’s a bit, “is that ALL you know about iphone apps?” If this IS all you know, then this little rundown of apptastic iphone appendages will delight you. Play with them over the weekend.

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I came across this great post on THE BEST CAMERA APPS from one of my favourite NYT writers David Pogue. Here’s the bits you want:

  • Try TiltShift(from $1). It’s a photographic trick that, by using selective angles and blurring, makes the real world seem to be made of tiny toys.
  • Picture 1 Time Lapse ($1) lets you create a high-definition time-lapse movie automatically while you’re away. Watch a building go up, watch a flower bloom or just see what’s been going on at home while you’re away. Read more

what are sponsored reviews?

Posted on April 29th, 2011

Yesterday we ran a “sponsored review”. You see more of these around the web now, called sponsored posts or paid posts. I thought I’d be totally transparent about what these are about for me, here.

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In a shell of a nut, they’re posts that are supported in some way – in $ or in kind – by a brand or service. The concept is derived from what’s known in magazines as “integrated advertising” (you see pages that look like editorial, but are actually an ad and usually have a banner at the top saying ‘advertisement’ or ‘promotion’). In newspapers and on TV, travel features and car reviews are mostly paid for by clients (an airline, a hotel, a tourist bureau). A line generally runs at the end: Sarah Wilson traveled with XYZ Llama Treks (or whatever). Since I’ve worked across all media, I know this dance intimately and I know how to tread the line…I’ve also seen how it is often crossed very tackily and dishonestly, especially online.

Why am I doing sponsored reviews on this blog? Two reasons

1. I’ve been writing posts six days a week now for almost two years. My blog costs money to run. A little bit of revenue will help me out. I don’t write for the money. It’s not why I started this blog. But I have rent to pay! Read more

In which we try out a handsome Cooper bike

Posted on April 28th, 2011

The other week I was lent a new Cooper bike (the same folk who make the Mini Cooper). I got my right-hand woman Jo to test-ride the three-speed Zandvoort for this sponsored review. To my mind it’s a great bike for kids out there who love the single-speed aesthetic and snappy swoopiness…but with a few gears to help you out. Over to you Jo…

IMG_3432 (Bikes at Byron Beach – my Zandvoort with Sarah’s single- speed)

It seems a lot of people these days are keen to hook into the single speed vibe. They’re so pretty. So light. Only thing is, if you haven’t ridden a lot, or at least not for a little while (like me) then a single-speed can be hard, and a little dangerous, especially if you’re living in a hilly town.

A bike that looks like a single-speed, and is only a few kilos heavier, is the happiest of compromises. A geared bike, dressed in single-speed clothing!!

The T100 Zandvoort (which is what I rode) has a three gear twist-grip, just enough to cope with those hills, but it isn’t too heavy. It still has the agility of a single speed.

Sarah was keen for me to test the bike, because it’s the perfect solution for people like me. I trialled it in Byron Bay when I visited her. And I loved it.

I had forgotten how much I absolutely love to ride. It’s total freedom. The wind in your hair, feet up on the handlebars – the whole deal. (Ok, so I didn’t get to put my feet on the handlebars, but I remember doing that as a kid, and I’m so bringing that back!)

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