Have you seen this? A call to action by The Holstee Manifesto, originally a side project selling shirts, that’s since turned into a “message” (can you become a message? I reckon you can) that’s been viewed over 60 million times online. I like this:

When they quit their jobs to form Holstee, the three founders – Mike, Fabian and Dave – wrote down exactly what was on their minds and the tips of their tongues. It wasn’t about shirts. It was about what they wanted from life, and how to create a company that breathes that passion into the world everyday. It was a reminder of what we live for, and the result became known as the Holstee Manifesto.

I like this clip, even if the obviousness of the little mantras make me feel a little awkward. But I guess it’s the obviousness that works – what we need to remind ourselves of is so stupidly, cringe-ely simple and when we have it delivered to us in an everyday way it grips the heart. No?

Do what you love. Do what you love. Do what you love.

I have this thing at the moment…

Every time I feel the “uggghhhs”ย  – you know that feeling that takes over from the inside out, a bit like a shiver, a bit like a gut clench, when you’re doing something that grates against your being –ย  I stop and question whether I really need to do it. Do I love it? Does it nourish me? Can I learn to view it as something I love, and not resent?

The latter, by the way, is a good challenge. A switch in view can often see something “uggghhhy” reposition as something really quite lovely. And sometimes we just have to do this, to get something that has to be done, done.

If the answer, however, is still no, I abort. My life, my well being is worth more. Since I started doing this I’ve become aware of just how much doesn’t have to done, followed up, completed. I trap myself into thinking that because I’ve been asked for something, or offered something, or because it’s on my to do list, or because “it’s the way I’ve always done it”…I have to do it.

But if I feel the uggghhhs, I pull back now. Do I really have to see that person, go out tonight, respond to that email? Do YOU really have to?

Do you know what I mean by the ugggghhhs? Are you tapped into yourself enough to recognise it when it’s trying to talk to you? That’s the hardest bit, I think.

PS: here’s their manifesto as a poster which you can buy via their site.

Have your say, leave a comment.