Does your hair fall out when you quit sugar?

Posted on August 28th, 2013

While I was riding a mountain bike in Sardinia’s barren hills last week a sugary fuss was hitting fans Down Under. Did you read the fuss?

Image via Favim

Image via Favim

The upshot of the fuss, if you missed it, is that a Sydney nutritionist is putting out a book that counters I Quit Sugar. It’s called Don’t Quit Sugar. I don’t think I’m flattering myself when I say it’s geared as a direct attack on my work.

(As an aside, I always feared “I Quit Sugar” was a negative title… but this whole thing started as a personal experience and blog post. The name was from this initial blog post and it kinda stuck. The double negative title of this new book would kill me. Ditto the didactic tone of it all. I like to say “I quit sugar, it worked for me, you might like to try it too.” An invitation, not an edict.)

Now, normally I prefer to let fuss fly by. There is plenty of room on the planet for all opinions and approaches. And retaliation and negativity and getting all didactic is generally not a great way to make a point. Or a pleasant way to cohabit with other human beings who are also just trying to do their thing.

But there were questions from so many of you, I felt a blog post was the most efficient way to respond, especially when one is meant to be having a holiday. Of sorts.

I first came across the forthcoming book’s author Cassie Platt a few months ago when she had a blog by the very similar name – I Didn’t Quit Sugar – which she shared with her friend Kate Skinner. I had a bit of a flick. At the time, a few things struck me as odd:

1. The message was the same as mine. Which confounded me. They weren’t not quitting sugar. They advocated not eating added sugar (sucrose), not eating fruit juice and dried fruit, but eating whole fruit and starchy vegetables like sweet potato. Which is exactly what I advocate.

2. To confound further, their blog featured several of my recipes!? From memory, I saw three.

3. The timings were out. They intimated they followed my program and got sick from it. But, oddly, they quit well before I put out my program in ebook or print form. Cassie seems to now have distanced herself from this claim. Fair enough.

4. They quit all sugars. Not just the sucrose (what we commonly refer to as sugar – the table variety and the stuff in processed food), but also glucose etc. Which seemed an insane thing for two nutritionists to have done, and to continue to do if it was making them unwell.

5. They quit carbs. On their blog they pointed out that it was a low-carb diet that caused the hair loss and other health issues. So why the focus on sugar and what I advocate?

Their blog has since been pulled down. So has their ebook. Kate no longer seems to be associated with the project.

I know many of you have expressed concerns about some of the claims from their ebook, which are repeated in statements made by the new book’s publisher (and so I assume the forthcoming book reflects the messages in their now defunct ebook), so I’ll just touch on a few points, to clarify. I don’t want to get into a back and forth.  I’m happy for the topic to be explored more fully in all directions. Great stuff.  Although I truly hope some of the oddities above and below are cleared up in the book… the subject does not need further confusion.

1. I don’t suggest quitting all sugars.

I certainly don’t advocate quitting glucose. I’m very clear: fructose is the issue, mostly in the form of sucrose.  I agree, quitting all sugar, and carbs, could create health issues, such as hair loss.

Yes, yes, yes, the title of my book is I Quit Sugar. But when we say “sugar” most of us are referring to sucrose or table sugar (the stuff they put in doughnuts), right? And within about three words of opening the book I highlight I’m referring to fructose specifically. As a commenter on the SMH site wrote (in supportive jest): “So, maybe Sarah Wilson needed to title her book, “I quit refined carbohydrates, or non naturally occurring sugars, including those that are part of grains and other refined products that carry carbohydrates because my body doesn’t actually need them because it gets them from Fruit and Vegetables (in their natural form and not juiced for example) that I eat regularly”, but that is quite hard to fit on the cover of a book…”

Yes, indeed.

2. I don’t advocate quitting carbs.

Avoiding refined, processed carbs, yes. They are full of sucrose and other gunk; every nutritionist is in agreement on this one. But quitting carbs as a blanket edict, no.

I advocate getting healthy glucose and carb intake from whole foods, and mostly from high nutrient sources such as vegetables.  I’m very clear in my communications on this, and I’m also careful to highlight that I personally  can’t eat carbs that contain gluten due to my autoimmune disease. I clearly illustrate that I eat other carbs – grains and tuber vegetables. Just flick through my Instagram feed, blog or cookbook to see my point. My recipes include berry smoothies, shepherd’s pie, one-pot pasta dishes, salted caramel apple and haloumi and so on. From time to time I share Paleo information and recipes. But, again, I’m careful to point out that my take on the Paleo approach includes nuts, non-gluten grains and starches, dairy etc.  Also, it’s worth noting, the new 8-Week Program Meal Plans have been analysed by nutritionist and dietician Marieke Rodenstein and comprehensively tick off the healthy daily carb requirements. “It is rare that I see a meal plan that is so well rounded… they all contain a good balance of carbohydrate, protein and fat,” was her response when I asked about her thoughts on the carb and glucose count of the Program.

3. I don’t confuse glucose with fructose.

This new book seems to. The publicity blurbs says: “Sugar is our cells’ preferred source of energy and is absolutely critical to proper metabolic function. Eliminating it from the diet will do you harm.”

Let’s be clear. Glucose is critical for the body. 

“Sugar”, or sucrose (which is half glucose and half fructose) is not. Indeed, countless studies on the subject confirm sucrose, or specifically fructose, is toxic to the body.

Cassie is either confused or confusing. It is very well established there is not a single biochemical reaction in your body that requires fructose. I quote British physiologist and scientist John Yudkin here. “There is no physiological requirement for sugar; all human nutritional needs can be met in full without having to take a single spoon of white or brown or raw sugar, on its own or in any food or drink.”  Besides, 58% of protein and 10% of fat changes into glucose once in the body, which can be used as needed.

In fact, even if you only ate meats, eggs, and good fats, you’d easily fulfil all of your body’s glucose needs.

Not that that’s something I’m advocating.

4. I eat fruit.

It’s a really convenient sling the claim that I’m an extremist who doesn’t eat fruit. I’m getting a little tired of it. Here’s my position on fruit …AGAIN. I think most people are getting this pretty clear point now. Whole fruit = good. Fruit juice = bad. Read this article from the papers this weekend. Rosemary Stanton, quoted in the SMH article, is completely on board with me on this.

5. The hair falling out thing? The thyroid stuff?

I can only suggest that it occurred because an extreme diet was going on that wasn’t being monitored properly. As above, initially the author also put her health symptoms down to quitting carbs overall. Some of the other illnesses and symptoms she refers to in her ebook excerpt… well, I’m more than a little dubious about the science… and so are all the other experts I’ve spoken to. It’s a shame that this is is the stuff readers will hang on. It’s confused and confusing and dangerous. Says science journalist Gary Taubes in a comment back to me via email this week: “Her science is crazy. ‘Fat-loss on a low-sugar diet is largely due to the action of adrenaline’??? Crazy.”

Nora Gedgauadas, author of Primal Body Primal Mind shared this with me, going into detail on the thyroid claims and suggesting that the author might have had an underlying autoimmune thyroid condition:  “Most people with Hashimoto’s have big problems managing their blood sugar. This is part-and-parcel of the underlying dysregulation and has nothing whatever to do with any manner of “glucose deficiency”.  It can be a little more challenging for someone with an underlying inflammatory or autoimmune condition to make this helpful transition to a reliance on fats for primary fuel– but it’s that much more rewarding, as well.  Those with an underlying metabolic or autoimmune condition may need a little extra help in the form of intermediate supplementation to get over certain hurdles, but it is entirely doable and more than entirely worthwhile to do so.”

6. I’m not a nutritionist, but…

…this area of science is moving very, very fast and much of the data that nutritionists, but in particular dietitians, draw on is outdated very quickly. It’s also clouded by vested interest (with some vocal nutritionists and dietitians being paid by the sugar industry to stay on side). I’ve touched on this here. We all have to wade through the new information ourselves and ascertain what makes sense for us.

7. And finally, as always, I mostly “preach” experimenting for yourself.

Many of my detractors haven’t actually READ my book. Or find it easier and more profitable to view my approach as extreme. I’m not an extremist. I issue an invitation only. And I very much encourage everyone to be kind and gentle to themselves, to not get rigid, to be cool with “lapses” (and to not call them lapses) and to not treat it as a mean diet.

Don’t take my word for it, nor anyone else’s. There are 39457 competing dietary theories out there. Either the no-sugar one gels for you or it doesn’t – in experience or intuitively. To my mind, quitting sugar is about not eating processed food and returning (as much as realistically possible) to the way our great grandparents ate, before the onslaught of modern metabolic disease. It doesn’t have to be more complicated or fractured or didactic or combative than that.

Gentleness. Knowing we are not alone. Knowing that we are OK. And experimenting with sugar-free living to see if it can aid natural appetite…they’re key to balanced, open, mindful, honest eating and living. I’ve dedicated my career to this message and to helping others by trying to be this message. And by being a failure at it, too.

Yes, it does make me sad that my message is abused and misrepresented at times. But most of the time it’s not.

You can read orthopaedic surgeon and senior lecturer at the University of Tasmania Dr Gary Fettke’s thoughts here.

A registered nutritionist and lecturer at AUT University, Auckland, New Zealand added her take here.

It’s also worth checking out the comments on Jo Casamento’s article.

Phew! And now, back to my holiday…

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  • Stormie

    People would actually pretend to be concerned about other people dying to get a reaction? Really? Wow, that’s horrible. Allow me to expand.

    I’ve actually read Sarah’s book. I am not sure what your tim tam story had to do with anything, you confused me a bit with that. I’m usually a fan of her work and I agree with the science behind avoiding sugar, especially the processed kind that is so ubiquitous in processed food. So far, so good.

    Where I get concerned, is that the longer this IQS thing goes on, the more destructive and damaging the language gets. I assume you haven’t spent much time around those with eating disorders since you don’t seem to notice, but there is certain language and behaviours that ED counsellors look for. Sarah uses increasingly more of this language. Which can be triggering for people who have ED issues – you may have noticed a LOT of women commenting that IQS triggered them to relapse. (I just found out last night a friend has just relapsed. I’m heartbroken.) But it is also worrying that she is encouraging this behaviour in others.

    Sarah says it’s just a bit of fun, and an experiment, even uses the world “gentle.” But then she goes on to tell readers to think of sugar as vile and evil, to think of chocolate as a non-food. Food is just food, it cannot be evil because it doesn’t have a moral system. Big red flag right there.

    In her previous post she called herself a “fat” fraud. Red flag.

    In her previous post she mentioned feeling anxious and depressed and flagellating herself over a tiny binge of two croissants. Two fucking croissants. If you are beating yourself up over such a tiny bit of sugar that you have to collapse all afternoon then hike it off? They don’t make flags any brighter than red.

    Blaming your autoimmune disease or diabetes for your food obsession seems to be the latest trend, too. You see it a lot in the Paleo communities. Red flag.

    She could have addressed this. But instead she said that anyone who had a problem with her posts had just twisted her words. This is where she could have opened a really great discussion and she washed her hands of it.


    Rosie Reply:

    Yes, that’s exactly the problem I had with previous post. It wasn’t the fact that Sarah ate two chocolate croissants. It was her extremely negative response and actions that I had trouble understanding.


    josie Reply:

    I will now re read Sarah’s I ate sugar post again to look for red flag comments.This conversation has played in my mind all day…made me feel unsettled…off I go.


    Agree Reply:

    Thank you for saying this. I tried the program back when it first came out and relapsed as a result. Two or so years on I have been unable to recover.

    I also find it interesting that 10 years ago when I first developed anorexia fat was my biggest fear, due to the low-fat movement of the time. i used to be obsessed about levels of saturated fat. Now I actually worry about making sure I consume enough fat, whilst being terrified of sugar.

    This may make me sound overly impressionable, but thus is the nature of those with eating disorders.

    I don’t aim to blame – if you’re vulnerable to anorexia it will find its way into your life and its not even really about the food, but damn it’s hard to recover when everyone around you is keen to point out how your second banana (desperately in need of potassium!) of the day is ‘rotting your insides’.

    No problem with the message, just how it’s delivered.

    But to be honest, the purpose of replying to this post was to say that reading this and feeling understood by a stranger, especially in a forum like this, gave me a little bit of fight against the food police that are sadly no longer just in my head.

    Thanks Stormie 🙂


    Cate Reply:

    Absolutely 100% agree. Well very said Stormie.
    And to Sarah, “the fuss” has nothing to do with what is going on ‘out there’. Some careful self-reflection (and re-reading) of both your own post and your readers responses might be beneficial. And trigger a much more important discussion.


    Sevade Reply:

    Here here! As an ED sufferer (one of many, many!) Sarah Wilson’s book was extremely triggering. It did not give me an eating disorder, but it sure as hell made me a lot worse. Her language is triggering, and she should be accountable for it. Intentions don’t count for much when you have a girl crying I front of a mirror at how unhealthy and fat they are made to feel for ‘indulging’ in 9g per 100g fruit muesli.

    Sarah is unhealthily fixated on food, and that is not a positive message- no matter how you spin it.


  • Stefana

    A colleague from work who is currently doing the 8 week program (as well as myself) showed me this newspaper clipping and I couldn’t help but laugh. We both decided that clearly this woman had undergone an extreme no sugar diet cutting out just about all forms of sugar, hence the reason she got sick and experienced the hair loss. And after reading this blog, I’d say it’s not too far from the truth.

    Sarah I think what you are doing is fantastic. I started your 8 week program just before I left for a six week holiday in the US (I was actually in New York the same time you where). Before my holiday and after going through the program I felt fantastic. The sugar craving that I used to have (which were insane!) disappeared, I felt happier and healthier and lost a little weight in the process. Needless to say during my holiday I got back on the sugar (I put it down to no routine and sheer lazziness), gained weight, felt unfit and just completely out of whack.

    Having experienced both sides of the coin in a close proximity (3-4 months) I can safely say that everything you promote is 100% on the mark. I’ve restarted the 8 week program and can already feel the difference.

    Thank you for all you have done. You truly are my idol.

    P.s. Cant wait for your new cookbook. Yay!


  • elizabeth

    thanks for this comment! agree with you


  • Joanna


    You are one smart cookie, Sarah.

    I am sure your media “foes” wish they had half your brainpower and brevity. I used to look up to the likes of them when I was a student/intern. Now I’ve grown up and I see that many of them aren’t as smart as I thought they were.

    It is clear to me now that many got where they were through sheer luck. Their public profiles have seen them remain relevant to some but their messages and their work is still very much the same and I can’t even be bothered with their websites, magazines or anything else they contribute to. I’ve read it all before.

    Few of them are capable of growing and getting better and better, as you have done. I have never tired of your writing and thoughts.

    I wish you continued success. Never mind those who are hell bent on only ever perceiving you and what you do in a negative way.


  • Finn

    Just before you break through the sound barrier, that’s when the cockpit rattles most.


    Jo Foster Reply:

    I love this!!


  • L.

    Sarah has stated many times before and in the article above that SOME vocal nutritionists and dietitians are being paid by the sugar industry.

    Not all….SOME.
    Not you….SOME.

    I believe her criticism was based at nutritionists/dietitians who were very vicious (and sneaky) in their criticism about the I Quit Sugar message but failed to declare that they were in fact sponsored by industry that would not support that message.

    I have never read anywhere where Sarah has made a blanket statement like all nutritionists are paid by the sugar industry. Its just that if you are going to attack another persons opinion, then declare that you may have a financial interest to do so.


  • Kate

    Keep on keeping on, Sarah. I found your I Ate Sugar post endearing, earnest and totally relatable. All the negative reactions come from a place of fear.

    Enjoy the rest of your trip!


  • Funny, my husband just mentioned the controversy apparently raging to me today. I still haven’t read any of it (I don’t need to either), but it was nice to read out your post to him tonight.

    I quit sugar a couple of months back. I only meant to do it for 6 weeks as an experiment, but so far I haven’t been tempted to go back. Especially now my cousin has lent me your cook book! Also it helps that I’ve learned to make my own sugar free chocolate 🙂

    One of the things I love about what I understand of your approach, is that you aren’t out there saying you can never eat sugar again. Just that you will then need to be aware of the potential for cravings to come back for a bit.

    Anyway, hope you can leave all this behind now and get back to enjoying your supposed holiday!


  • (Now off to read your “I ate sugar” post 🙂 )


  • Kel

    I’m up to 6 weeks, 7 come Monday & I can’t find the words to thank you. You, a complete stranger, have extended to me a helping hand as if you were a concerned friend. I adore your book & love reading your informative, generously personal & uplifting blog. This journey has been a turning point in my life at a time I needed it mentally & physically & has created nothing but positive experiences for me. I wish for your generosity & kindness to be returned to you in every aspect of your life. I can’t wait for IQS2. I know your analytical mind has to take in all information but please focus on the people that have found success with these principles rather than those who haven’t – or choose not to. Bless your beautiful heart. Thank you.


  • Cate

    Great post Elizabeth! Totally agree. I’m stunned at the lack of response to this so far.


  • Hi Sarah, I think people get confused when you say fructose is the culprit and whole fruit is ok. In high school science we are taught that fructose is the sugar of fruits (indeed apples and pears have twice as much fructose than glucose), so when I read of quitting fructose I think of quitting fruits. I understand that you mainly mean fructose in sucrose or as an added sweetener, but only did I find out after following your blog for a while. Perhaps you should clarify that on your FAQs page?


  • Ellie

    Exactly what I was thinking! I’ve read lots of posts/articles “clearing up” the hype about sugar, and they all say the same thing, and agree with you. Its frustrating, but at least the message is getting out there one way or another.


  • Alice

    I used to really like Mia Freedman’s writings and her blog but these days she seems more like the school bitch in the hallowed halls of the internet.


    Anna Reply:

    Couldn’t agree more and I really wonder why that is? She is super successful and has achieved so much, why the passive aggression? If her concern for Sarah was genuine there would be no need to announce it on a public facebook page.


  • Anna

    My partner is a psychiatrist who specialises in eating disorders. He has no idea who Sarah Wilson is (let alone IQS) so Sarah can’t be doing too much damage!!!

    Anyone who has gone though debilitating IBS or food allergies will know what it’s like to feel revolting after eating a food that disturbs their system (huge distended stomach, sharp pains, nausea, constipation & diarrhea). Food avoidance in those situations is completely understandable and hardly an eating disorder. Sarah lives with an autoimmune disease that is affected by food. Give her a break!


  • Dee

    Hi Sarah, I love your honesty. It’s something I find so refreshing about you. You are not and do not pretend to be perfect in any way. All you do in your book is to share what works for you. I love your recipes, they have helped me on my path to wellness. I find your website inspirational. Thankyou


  • Sarah
  • stay true to your belief sarah! we support you & i’m was super RELIEVED that you were so honest & open online about the “croissant scandal”. (LOL)


  • Hannah

    Oh bugger off, I was typing on my iPhone. Thanks for the patronising bitchiness, though. Nothing like passive aggression to further a meeting of minds, is there?

    I never said she outright said it, I said it is intimated. And strongly intimated at that. I know more than one sufferer who interpreted her message as such initially, to their detriment. Including some of my own family members.

    I stopped reading the blog and a friend shared this article and I chose to read what Sarah had to say about ‘I Didn’t Quit Sugar’ because the I too scoffed at it until I actually read it. Cassie and Kate’s thoughts made perfect sense and the impact on my health has been amazing.

    Sarah can say she isn’t an expert all she likes when she wants to deflect responsibility for her but that’s how she is branding herself. It’s that simple.


  • Hannah

    Exactly my thoughts on the matter.


  • Magdalena

    Hi Sarah,
    I’ve read your book, loved it, quit sugar about 8 months ago and never looked back. I know you had to post a response to what was written, but to be honest it looks like a bunch of misinformed, uneducated half brains tried to make a head line. Of course it’s the fructose we mean when we say sugar and if they read your book they would have known it, they would be clear on all the other points too. Anyway, just wanted to say I love your work and don’t let some attention seekers get in your way. Have a great weekend and if you’re still in Sardinia, enjoy a good glass or red!


  • Alana

    I read a few of those bloggers who had a go at you for your eating sugar blog the other day – I could not believe the crap they wrote. Again, they clearly did not read your blog fully, just parts and made their own conclusions. Stuff them.
    Those of us who understand and believe and support your way of life and message do not listen to these negative posts. We simply read them, check up on whether or not they have any valid points, and if not, laugh and move on towards our new lifestyles. Those who attack your program have simply not read your book, and make wild accusations against it’s aim and principles. Not surprising though, society today, with the introduction of quick information like twitter and facebook, does not fully investigate any current event/idea/topic for themselves. They simply gloss over the beginning of an article or read a 140 character tweet, and make sweeping judgements based on nothing. Look at the way the Australian public reacts to anything to do with politics, indigenous or immigrant affairs, global issues – tiny bit of info (usually the headline) and their minds are set.
    I applaud your way of life, your message and your program. Keep up with the good work Sarah, and those of us who are informed and are aware will support you all the way.


  • Tegan

    Well said Jessica! I’m in the same boat…

    I think there will always be many MANY varied approaches (read: fads) to dieting and nutrition… But from what I can tell so far, IQS advocates LIFESTYLE changes and exploration of what works for each individual body – extremism in any form is unhealthy whether you quit sugar or not!

    All my best wishes to you Sarah – I think the comments speak for the majority of people who have taken the time to research and learn for themselves & see that your approach to health and lifestyle is a grounded & well-balanced one.

    Thank You! x


  • Sally Fitzroy

    I suffered from an eating disorder for close to ten years, I understand first hand the mental anguish and anxiety an ed can cause. I am sorry to say Sarah, but your health issues aside- your fixation around food is not emotionally healthy.I think you need to address the real issue that is present in you. Fear, insecurity – we all have it, you are not alone. I knew you back in the day- Working in woman’s mags, running excessively, paranoid about putting on weight. Go into your heart, build a life that supports you, create a family. Look outward.


  • Kylie

    Sarah, you are an absolute STAR and have helped me and thousands of others improve our health and lives EVERY DAY. Your incredibly well-researched info on food, your openness and honesty to share your findings and feelings, not to mention the FANTASTIC benefits of actually feeling healthier and happier….what’s the problem here?? It’s all good and IF it doesn’t work for you try something else, or keep stuffing yourselves with fructose!! (and leave Sarah alone!!!).

    It makes me angry for them to suggest you are responsible for people’s health outcomes. It is ridiculous to put this on you.

    Unfortunately it seems the Cassie’s and Mia’s of the world will sadly always be out there with their negative (jealous??) attitudes, trying to pull good people down and get a bit of cheap and nasty publicity for themselves along the way. Unlike you Sarah who is all class!!

    I would like to thank you personally for helping me. I have been a sugar binge eater for 30 years but no longer. Thanks to the info and support YOU have provided through your IQS website/blog/books etc. I am now not addicted to sugar which gives me freedom, peace, happiness, better health/weight loss and increased energy. Gotta love that!!!! Having you and IQS in my life has been life-changing.

    Keep doing what you do Sarah, (including the croissant comments!!) because I and thousands of others appreciate it all, and are 100% behind you. xx


  • Rosie

    Gees what a nastie pastie! I think someone desperately needs some sweetness in their life! No need to be mean. Everyone’s different and entitled to their own opinions.


  • Tan

    Keep up the great work Sarah!

    I have been eating a low fructose diet for more than a year and have never felt better, it really has changed my life!

    I follow the same approach as you do, when asked about my diet I advocate the benefits, why it works for me and that you shouldn’t knock it until you try it, but I don’t claim that it is the be-all and end-all or that they must go on it. It still surprises me the reaction from some people who automatically get defensive and rubbish the diet even when they haven’t tried it or researched it. I think that they just don’t want to listen because they want to eat their ice cream and not feel like they are less disciplined than someone else, we all know that the other ebook was capitalising on this type of thinking and piggy backing on your publicity.

    Thanks for the great post.


  • V

    Hang on, wait… I thought you developed and have dedicated a whole website to your ‘i quit sugar’ business? And that this site would focus on cycling, nature, travel, yoga, home improvements and personal musings – all written through the prism of curiosity and wonder. I really enjoy the unadulterated writings on these topics (sans the hysteria of the IQS enterprise).


  • Hey Sarah. I hope you’re managing to enjoy the rest of your holiday.

    Just want to tell you that I bought your book about a month ago and will soon be putting it into action. I grew up eating chocolate and chips and garbage pretty much every single day, have been addicted to sugar for most of my life. I did a liver cleanse back in 1998, and remember how amazing I felt, feeding my body the right things.

    So. Just wanted to show you my support. I’ll be quitting sugar soon using your book – will let you know how it goes! *BITES NAILS*

    eden xx


    Pia Reply:

    Go you beautiful girl – you can do it.


  • Pia

    I think all the support you have received in this ‘comments’ section alone, is proof that when one (they) is being ‘loud’ these days, is by no means a guarantee that one (they) will be heard!!
    Sometimes ‘people’ create antagonism to justify their (nonsensical) voice.
    Keep writing from your heart.
    It’s good stuff!


  • VFS
  • Danielle

    My goodness – you are one amazing, intelligent and wise human being.
    Those who attempt to abuse and misrepresent your clear message are embarrassing themselves.
    I love your blog and want to thank you sincerely for the kind and inspiring words that you share.


  • Lucy

    Sarah, yet again, another fantastic post. Clearly, individuals need to really wake up and smell the roses (so to speak). I really enjoy reading your take on the ‘no sugar’ phenomenon. Having read all of David Gillespie’s books regarding sugar and fat, I really like your approach to the ‘do what’s best for your body’. Rather than attacking your well researched information to fuel her shameless publicity rant, I would recommend Ms Platt actually read your research 🙂
    Keep up the fantastic work 🙂


  • Randall

    Well explained Sarah. I particularly agree that people have to experiment for themselves and see what works for them. (and being gentle with themselves during this process is key).


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  • Helene

    Umm…my hair fell out, my TSH went through the roof (thyroid problem, and no, I don’t have Hashimoto’s: went for the scans, several blood tests and answer was either go off the diet or you’ll do irreversible damage and need medication) and I got migranes and crazy muscle cramps on ketogenic diet. Which I did for 11 months. Back on sugar, slowly climbing out of the well. But yes, sometimes your hair DOES fall out when you ‘quit sugar’.


  • Its all about of hairs daily your old hairs fallen and new hairs grown at your head. But if you seen patchy hair loss or hair fall is more then its a problem so you need to go to hair expert for treatment.


  • The greatest of all his life, at
    least from an aesthetic point of view, but that affects many areas. And also to
    change our image, losing hair can change our daily and worsen our mood (another
    cause of hair loss itself) making getting into a spiral that is difficult to
    leave until it’s too late .


  • Tali

    Hi Sarah,
    Firstly I wanted to say that when your IQS book came out…it helped me heal from the last stages of an eating disorder that had been prominent for the most part of my life. It raised the awareness of hidden & unnecessary processed sugars everywhere – and still hidden in other foods today – this needs to be addressed so I do believe you most certainly got the ball going. However, I do believe that some of your message is a bit of a miss – new research is coming out about how higher fat diets and low sugars actually contribute to autoimmune diseases which are usually misdiagnosed – the latest phenomenon is Anthony William – Medical Medium & Hayhouse Author (read the chapter on Hashimotos and Autoimmune Diseases in his book – forward by Alejandro Junger MD. I’m guessing to get a publishing deal with HayHouse these days you have to have a very large platform of follows for what you are saying – his book Medical Medium talks about how the sugar in fruit has the power to heal you, and is a broader scale topic for healing – promoted by Gwyneth Paltrow, Kris Carr , Richard Sollazzo MD etc.
    I read Cassie Platts book…and I enjoyed it. I did feel the slight bitchy tone from it and the pun on your title, but I thought the counter-argument was good and bound to happen sooner or later. I feel your advise on IQS is good more for exposing sugar exploitation in the food industry, and for getting the ball rolling and awareness – but a counter-argument is always good to encourage critical thinking in the reader.

    Read Medical Medium by Anthony William and his other book – sugar in the form of fructose IS making a comeback and the debate is definitely getting bigger.