I recently posted my 1000th blog. I figure this puts me in a good position to share a few ideas that might help you if you’re starting out or want to extend things a little.

Image via The Berry
Image via The Berry

1.    If you’re just getting started…

here’s how to start a blog.

Just get into the mosh pit. It doesn’t matter where. Just be in there. It’ll be messy. Everyone will forgive you, though. Then piece things together as you go, build, layers, learn from working out the problems. Don’t panic that you’re getting it wrong. Continue. This is the new frontier.

2. If you’ve been blogging for a while, here’s a podcast I did with Srinivas Rao of Blogcast FM on how to develop your blog voice.

I cover off:

  • The foundations of traditional journalism
  • The power of including your personal story in your content
  • Why the message is more important than the medium
  • Keys to studying another writer’s style
  • Developing a message and a voice that’s authoritative

3.    If you want to get more polish….

join Problogger Community.

This is a community for bloggers at any level where you can learn directly from some world-renowned full-time bloggers and meet, get advice from and collaborate with other bloggers around the world. 

Problogger Community was set up by Darren Rowse at Problogger (international blogging guru and one of the first bloggers in the world to make a full-time income from blogging…I know, I interviewed him about it six years ago) and Shayne Tilley (who helped me tremendously when I was launching both my sites).

It works like this: You sign up for a membership (it’s currently $17 USD per month). You’ll have immediate access to the forum so you can start asking questions and meeting fellow bloggers as soon as you join. You’ll have access to all previous webinar recordings, as well as all the free software and discount services available (exclusively for members).

Shayne says, “It’s a really authentic environment underpinned by the notion of everyone helping each other, backed up the more formal teaching through the webinars across all levels of experience.”

Check it out at Problogger.com

4.    If you’d like to make some money from your blogging…

I’ve written a post here.

This post includes a webinar that Darren did with me a few years back on the subject.

Here are some of the key points Darren and I covered in terms of marketing tips:

  • Make marketing your primary job after release of your ebook or product.
  • Network with other bloggers – offer your book or product for them as ‘give-aways’.
  • Be generous – it works!

5. And here’s how to publish an ebook… 

A few things to take away:

  • Short ebooks are good ebooks.
  • Write to a program (ie 35 days to a Better Blog or An 8-week Program for Quitting Sugar).
  • Keep your tone consistent and write to topic headings so people know where they are in your book. When reading on a computer you can easily lose your place/flow, so KISS.

You can read the rest of the post here.

6. If you’re being approached by PRs and advertisers…

…and you’re unsure of how to deal with them, here’s my stance on sponsored posts and advertising.

Here’s the thing about operating online: like attracts like. Authenticity attracts authenticity. And if you start to get sneaky and greedy and grimy, everyone will smell it immediately. I suggest everyone gets a similar statement drawn up, to make things clear to yourself and to everyone else.

7. And if you’re getting trolled…

Here I shared on how to deal with them.

If you have any specific questions about blogging and monetising that I haven’t covered off, please post in the comments below and Shayne Tilley and I will do our best to help you.


Posts on sarahwilson.com may contain links to sponsors and affiliates with the capacity to receive monetary compensation, which helps to support the growth and development of this site. Giveaways are sponsored promotions and will always be stated as such on the post. Books, eBooks and other products that align with my site and ethos may potentially be accepted for review, but please respect my desire not to clutter my life with “stuff” before you send your wonderful product or press release. I am not a medical professional; rather, a wellness advocate, therefore anything written by myself on this site is my own (researched) opinion and not advice from a trained doctor. Here is a full breakdown of my position on sponsored posts and advertising.

Have your say, leave a comment.

  • Maria S.

    Thank you so much, Sarah! I am just getting started with blogging and this post will help me HEAPS! 🙂

  • Violet

    How do you build a following for your blog and get readers to find you? Especially if you don’t have a public profile like Sarah (or someone like Mia Freedman) and people don’t know who you are…

    • You just start… I had no one for ages…be the message and they will come!

    • Susie

      Great post Sarah! I would love to hear more on this specifically also.
      visit me at june lorraine xx

    • ShayneTilley

      I would also say don’t get comparison paralysation. Both Sarah and Mia both started at zero at some point.

    • Blogging is a long game Violet! But such a fun game. Everyone starts with one reader (usually their mum) but if you are consistent and stick with blogging long enough to find your voice, readers will find you. Promise!

  • great post Sarah. My blog is approaching two months old and this information is really helpful for me

  • Kirrilee

    A great post. I have been blogging for one year about parenting and craft and soulful living and am approaching 100 followers (yeah!) but know it needs to step up a notch now. This post has given me ideas.


  • ShayneTilley

    Hey Sarah. It was wonderful following along with you as your blog and voice grew, and then created another (IQS) and that blossomed…. and then another??? 🙂 Not that you are busy or anything.

    • It was a joy having you along for the ride Shayne! x

  • Cybele @ BlahBlah

    Thank you for the great tips! I’m just over a year in and I’ve been pleasantly surprised about how generous the world of bloggers is. Having come from a journo background where it’s all about keeping secrets and beating everyone else to the chase. It’s nice to be in a space where competition seems to be pretty futile. Although, I haven’t had to face the trolls yet… x

  • Carly

    Super interesting post, Sarah – particularly the pro blogger membership, which I didn’t realise existed!

    What are your thoughts on how regularly to post?

  • Libby

    To your point about ebooks Sarah, pages wise…aprox how short is short? Thanks for your continued generosity!

    • There’s no real answer. If what you do can be told in 10pp, then great. But I guess it needs to offer more than what readers can find for themselves on your blog.

      • Libby

        Thanks Sarah

  • Japolina

    Thanks so much! I’m trying to make my blog better and appreciate any advice.

  • I agree, a very value blog will draw in more readers.

  • Kirstie

    Love this post – very motivating! thanks 🙂 Instead of jumping in, I’m dilly-dallying about in the shallows…time to take the armbands off!

  • Carly

    Love this!!!

  • Anne

    So funny, I hadn’t even realised I’d opened this page on your website. And yet 2 days ago I joined probloggers for the exact reason to get myself blogging and growing in my business. Thank you so much

  • Samantha

    Hi Sarah and Shayne,
    I am wanting to dive in and write my blog, to assist others, but am worried that some of my messages will need to be updated with up to date correct information as time goes on. Can you revisit your previous blog posts and amend information accordingly, or are you stuck with whatever you initially roll out? Does that make sense? I am struggling with my ego!
    Thank you for your kindness and generosity

    • ShayneTilley

      Hey Samantha. Totally understand and short answer, you can. We do it all the time on digital photography school. You can even update, change the publish date and release it as a new post if you like.

      • Samantha

        Thank you Shane. So grateful for your support x

  • Lucy

    do you recommend using the free blogs if you are starting out or just going for the paid

  • That’s a great post – thank you for sharing your experience! How much time you usually spend blogging + social media updates (IG, Twitter, Facebook Page) – do you have any help on those?