Good morning friends. This post serves two purposes.

  1. To announce that, yes, I’ve produced an I Quit Sugar gelatin powder – my Gut Lovin’ Gelatin. And you can buy it now.
  1. To explain why I’ve done so, in the context of my vocal aversion to the practice of contributing to More Stuff on The Planet. (Flick straight to the orange highlighted bits below!)
I Quit Sugar Gut Lovin' Gelatin
I Quit Sugar Gut Lovin’ Gelatin

What is Gut Lovin’ Gelatin?

It’s a pure natural collagen powder made from beef bones and connective tissue that is the biggest, most nutritious boon in town for healing the gut. It’s used to make jelly, fruit gummy snacks, pannacotta and a stack of kid-friendly snacks.

Unlike other versions on the market, this one has been painstakingly crafted such that it’s:

  • 100 per cent natural
  • Produced from pasture-raised cows
  • Made in Australia
  • Made with ethically and sustainably raised beef
  • Lactose free
  • Housed in responsible packaging
My gelatin gummies, in I Quit Sugar: Simplicious. Photo by Rob Palmer.
My gelatin gummies, in I Quit Sugar: Simplicious. Photo by Rob Palmer.

What’s the deal with gelatin powder?

About a year ago I stumbled upon gelatin powder in my relentless quest to heal my gut. I tested it, I marvelled at its efficacy, I shared everything there is to know about how it can help with constipation, insomnia, sugar cravings, weight maintenance, anxiety…and much more. Click over here to read that run-down.

So why did I make my own?

After much (!) research I discovered most gelatin powder on the market is made from grain-fed cows and is full of preservatives. Most of us seeking decent stuff that actually has health benefits had to ship in a brand produced in South America from the US.

This seemed ridiculous to me. Australia has some of the most sustainable beef farming practices in the world. Why couldn’t it be made here using our superior produce? And, couldn’t I find a way to encourage everyone to heal our guts without the wasteful carbon miles?

I could. And I did.

Instagrammer @vivli has been experimenting with gelatin gummies, inspired by I Quit Sugar: Simplicious.
Instagrammer @vivli has been experimenting with gelatin gummies, inspired by I Quit Sugar: Simplicious.

As with every project I’ve embarked on in this business, I reached out to the community and found Anthony. He had a very painful shoulder tear injury as a result of being an amateur kick boxer. He’d avoided conventional medication and used gelatin to help heal his condition. He and his partner were keen to work with me to create the stuff as he’d had experience with the technology required to make the powder.

I weighed all the considerations and found that I could produce a powder that is:

  • Made from secondary cast-offs from meat production (yep, leftovers!)
  • Low in carbon miles (no shipping from South America to the US and then around the world)
  • A powdered gut product, not a liquid (requiring terribly wasteful packaging)
  • Ethical and environmentally sound. Australian beef production uses best practice across the board. The beef we use is pasture-raised. What does this mean? It’s predominantly grass fed, but in cases where drought or other factors are at play compromising ethical and other considerations, it may be grain-finished.
  • Packaged in recyclable, lightweight bags made from recycled craft paper from an Australian supplier, instead of plastic tubs.

I also bore in mind that my aim was to produce something that is:

  • Genuinely helpful to the community’s health.
  • A good way to provide fun, healthy treats for families. The benefits of gelatin in assisting with managing asthma, healing joints and muscle tears and help with insomnia are well documented.

Plus, many of you asked me to do it!

Anyway, I hope that all stacks up. The product is for sale via the I Quit Sugar site.
Feel free to ask me questions below…

Have your say, leave a comment.

  • Linsey

    Hi Sarah, this is great! When I’ve finished my current batch of gelatin, I’ll be happy to get your one!
    My questions: 1. you emphasise the importance of eating meat organically but I notice that your gelatin doesn’t mention being organic. Why did you end up not going down the organic route?
    2. Whilst Australian beef farming is predominately pasture based, I am not convinced that it is always sustainable or ethical. Unsustainable in large part due to soil degradation (caused by outdated farming practices) and unethical because of the fear that animals can be subjected to when they can hear and smell death (so to speak). Additionally, in the past (hopefully not anymore!!), sometimes cattle are/were lined up in pairs so the bolt gun can go through two heads at once, saving time and thus money.
    Would you be able to either tell us which farms the gelatin is being sourced from or tell us how you’ve come to the decision the that gelatin is sourced ethically and sustainably?
    Thank you!

    • Hey Linsey, great questions. And, yes, only purchase when you finish what ya got!
      1. The reason we can’t label the product as “organic” is that the ‘Partial Hydrolsis’ process that is used to extract the gelatine renders it non-organic as such. You’ll notice, there is no gelatine on the market labelled as organic.
      2. I understand your arguments and have looked at cattle farming practices closely. You can check out my previous posts on the specifics of the Australian meat industry – I’ve visited abattoirs, grain and pasture-fed farms etc and spoken to experts to determine the most ethical and environmentally sound meat options, bearing in mind the specifics of the Australian climate, soil conditions, etc. It’s a complex issue, but my previous posts should flesh it out properly for you.

    • Leena Lo

      Sarah where do you produce the gelatin and do you have a factory ?

  • Kate

    Any plans to produce non-gelling gelatin i.e. collagen hydrolysate? Though I understand the machinery to make it is quite expensive.

    • not at this stage. I do things small, as required, and based on my obsessions!!

  • Jade Tape

    So do u still get the gut loving benefits if i just use regular gelatine? Just until i finish it then i’ll order yours. Thanks

  • Jax

    Hey Sarah,
    Wondering what the actual process is from getting the animal offcuts to the fine gelatin powder? One would have to assume this is a very ‘processed process’, gelatin seems to be a a very human-ified creation.
    I’m down with bone broth, but gelatin seems too highly processed for me to get on board with. What do you think?
    Cheers!

  • Cait

    Looks great but $12 shipping seems a lot.

  • Jacqui

    My first comment ever (3 years following). GOOD ON YOU!!! Sarah for PM!

  • Sporty_Doc

    Well done, Sarah. You’re truly an inspiration. Can’t wait to try your gelatin. Dr Corina (from the forum)

  • Sally Ann DeFina

    I am so excited! I have been meaning to buy the gelatin powder from the US, but also was baffled as to why there was no Australian products. I am going to buy your product and test it out! And also my first ever post after following you for 1 year. Question: is your product stocked in any local stores so I can avoid the postage charge?

  • Suminy6

    eeeuuuuwwww: “produced by partial hydrolysis of collagen extracted from the skin, bones, and connective tissues of animals such as domesticated cattle, chicken, pigs, horses and fish.” Umm, does agar-agar from seaweed not do the job…?? From your vegetarian friend..xx

  • Jude

    Hi Sarah, I’m enjoying all your books and have changed my cooking and eating habits heaps as a result. I would love to make your gelatin gummies in NZ the best appears to be from USA which is a big carbon footprint. Any plans to sell your product in NZ? If yes, I’d love to be the agent so I can get my hands on your gelatin!

  • Lisa

    I tried the gummies with the gut lovin gelatin and was blown away when my 15 year old energy drink addicted boy child asked me to make another batch in strawberry. My first batch was raspberry. The problem now, is that while I would prefer these in the fridge to his usual choice of Monster energy drinks, he will eat whole batch in one sitting. Are these to be considered a treat, and only a once or twice a week snack or is it okay to eat 4 to 6 pieces a day?

  • Kathy

    I love Ruhe ideas behind the product. But I’m living in Germany and it would be strange to think about environment and shipping only one gelatine bag over the ocean… are there other possibilities to get good gelatin powder for me?
    Thanks, Kathy

  • Charis

    Hi. I’ve downloaded your gummies book and the recipes use a lot of gelatin. How does this compare in volume to other brands? As much as I would love to, I can’t afford the IQS with what we go through!

  • Leena Lo

    Hi Sarah I would like to know if you manufacture gelatin from beef hide and if you supply to any shop or store please.