Google: reflection of life?

I just came across this telling Google algorithm in Salon. The journo had done a search for “bad fathering”. The search came back with the helpful suggestion at the top of the screen: “Did you mean: bad mothering?”  They also get a similar suggestion when they Googled “poor fathering.”

It’s not Google’s fault. Google just reflects the patterns in the searches we make. In doing so, it gives us an interesting reflection of where we’re at, hey.

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