Sarah Wilson is a multi-New York Times bestselling and #1 Amazon bestselling author.

She’s a former journalist and editor of Cosmopolitan Australia and was the host of MasterChef Australia. She’s the founder of the I Quit Sugar movement and has published 15 sugar-free cookbooks which sell in 131 countries. The latest, Simplicious Flow, is the world’s first zero-waste cookbook. Her international bestseller first, we make the beast beautiful, reframes anxiety and bipolar disease through a philosophical and spiritual lens and became both a #1 Amazon bestseller and New York Times bestseller. Sarah ranks as one of the top 200 most influential authors in the world (2017 and 2018) and has a combined digital audience of 3 million.

Sarah closed the digital business in 2018 and gave all funds to her charity trust (read more here). She know builds projects to assist both those in need and combat creeping individualism. Sarah is a foster carer and vocal anti-consumerist,  hiking enthusiast and rides her bike everywhere. Her next book is published in Australia and the US August 2020.

If you’re after lots of official guff, mostly written by others over the years…

Sarah ran her first business at 12 and got her start in journalism redesigning the restaurant pages of a News Corp magazine on work experience (she taught herself Quark overnight; the editor gave her the reviewer job). At 24 she was also News Corp’s youngest opinion columnist. Five years later she was appointed Cosmopolitan editor before hosting the first season of MasterChef in 2009, the most watched show in Australian history.

In her mid-30s, however, Sarah was struck down with thyroid disease, forcing her to step away from mainstream media. She set out to heal herself via experiments she shared online; quitting sugar was one such. An early adopter of technologies she developed an engaged online community ahead of the curve. She soon realised a gap in the market for a solution to the sugar problem…so she created the world’s first consumer quit program, initially as an e-book (she self-published her 8-week program back in 2011), then as an online product and series of print books.

Sarah’s a hyper-vigilant researcher and liaised with international biology and endocrinal experts to develop the most effective techniques for breaking fructose addiction. Some of the nascent science she surfaced has since informed the WHO’s nutritional guidelines and Sarah is regarded as an international pioneer in the realm. Her 8-Week Program was the world’s leading (if not only) consumer sugar-quitting program, completed by 1.5 million people in 113 countries, before she closed it in March 2018 for philosophical and ethical reasons that she highlights here. She then gave all profits to charity. “I will continue to work diligently to not get caught up,” she said. She continues to donate all proceeds from I Quit Sugar assets to her trust and matches money raised by her charity projects dollar-for-dollar.

Sarah’s I Quit Sugar series of books (15 titles) sell in 131 countries, the first becoming a New York Times bestseller and winning the ABIA publishing award in 2014. She ranks as one of the top 200 most influential authors in the world (2017 and 2018), based on web and international book scan algorithms, and in’s 100 most influential health experts in 2015. She was the winner of the EY Entrepreneur of the year 2017 Regional Award.

Some stuff said about The Beast

“Probably the best book on living with anxiety that I’ve ever read, and I have (unfortunately) read many. Sarah is full of expert advice while remaining grounded and incredibly human. Her vulnerability is her strength. And after reading, it will hopefully be yours too.”

— Mark Manson, #1 New York Times bestselling author of The Subtle Art of Not Giving a F*ck

“Sarah gravitates to ‘hard problems’ and intrepidly tries to solve them so she can pass on the hard-earned wisdoms to all who want to make life better.  She applied this formula to quitting sugar and now to the force in her life that’s brought the most pain and become her finest teacher: Anxiety.  ‘first, we make the beast beautiful’ encourages the myriad souls who dance with the condition to live the better life with anxiety.”

— Sarah’s super wonderful Australian publisher Ingrid

“Sarah’s book is indeed quite extraordinary, illuminating what is at once a nomadic journey, a cri de coeur and a compendium of hard-won wisdom flowing from a uniquely talented individual… a tour de force.”

— Professor Patrick McGorry, AO MD PhD FRCP 2010 Australian of the Year

“A witty, well-researched, and insightful book about negotiating a new relationship to anxiety.”

— Andrew Solomon, New York Times bestselling author of Far from the Tree

“Sarah’s life mission is to help us all feel less lonely in our pain. These pages are filled with authenticity and clear direction for how to return to our spiritual truth.”

— Gabrielle Bernstein, #1 New York Times bestselling author of May Cause Miracles

“Sarah is a brilliant and agile writer, who takes aim at under-exposed affections, helps us to understand them and shows us path towards a solution. First with sugar addiction and now with anxiety, she curates the latest research and takes readers on a journey that will change the way we think about the disease and the people who suffer from it.”

— Dan Buettner, New York Times bestselling author of The Blue Zones

You can see her chat with Carson Daly about anxiety on NBC’s Today show here.

If you wish to know what floats her boat…

Eating, hiking, ocean swimming, red wine and living life light and true. She lived out of two suitcases for almost 8 years. She campaigns loudly against wasteful consumerism and is committed to encouraging people to engaging in the global warming tragedy.

Please note a few extra things

Sarah does not do paid endorsements on social media, so please respect this before sending press releases, product or requests. Sarah’s position on sponsored posts and advertising can be found here.

Sarah does not have a team of staff so please be patient with enquiries.

Sarah closed in May 2018 and is no longer in a position to support customer enquiries.

If you need to connect with Sarah…

Management and speaking enquiries:

Check out the “Speaking” page to see Sarah at an upcoming event. Email [email protected] if you wish to book Sarah for a keynote talk.

I Quit Sugar matters:

For any print I Quit Sugar book enquiries, the lovely team at Pan Macmillan can help: [email protected] For any I Quit Sugar eBook enquiries please email [email protected]

To access the free recipes, head to Sam Woods’ site. I sold the recipes to him and gave the funds to charity.

If you’d like to know more about the Recommends Tick, click here (again, funds go to charity). To sign up, reach out to Claire at [email protected]

Media enquiries:

For Australia, please email Pan Macmillan [email protected]

For the rest of the world, please email Stacy at [email protected]

You may also email [email protected].