• Don’t Buy My Books What do you think of this? It’s a message I’m trying on for size after seeing outdoor brand Patagonia give it a crack as part of their anti-consumerist campaign. Patagonia ran with the slogan “Don’t Buy This Jacket” a few years back as a series of print ads. The irony, of course, is that it translated as more
  • I’d hate to plan your funeral How do you make a man drink? As in, how does a woman convince a bloke of something that she cares about? You can lead him to the water, but getting him to imbibe is another matter. Which is a weird way to introduce a new TAC (Transport Accident Commission) campaign geared at getting women more
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