• No, avocado toast every day is not a good thing Clean eating and JERFing is all very well…until it becomes dementedly unsustainable. We’ve seen it happen with chia seeds and quinoa, where the fashionable demand for these new foods have seen crops dwindling for the communities that rely on them as a traditional, staple food, with prices hiking by sometimes 4-5 times. Ethical consumers should more
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