• The Simplicious book cover my publisher rejected… My new book, Simplicious, arrived on my desk this week. It was more than 18 months in the building and hits book stores at the end of this month. Here’s the cover…you can probably get the rough vibe. It’s fat, it’s sustainable, it’s about sticking it up Big Food and Over Consumption, it’s geared at more
  • Don’t Buy My Books What do you think of this? It’s a message I’m trying on for size after seeing outdoor brand Patagonia give it a crack as part of their anti-consumerist campaign. Patagonia ran with the slogan “Don’t Buy This Jacket” a few years back as a series of print ads. The irony, of course, is that it translated as more
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